How MaxContact makes customer engagement easier
Al the features you need for smarter customer engagement
How MaxContact can help you get ahead in your sector
Achieve goals and targets, whatever your team’s priorities
Find out how MaxContact helps businesses like yours.
We keep you in control across your whole contact centre ecosystem.
Find out how MaxContact helps businesses like yours.
Find out about our platform and how it benefits our clients
How MaxContact can help you get ahead in your sector
A community for leaders to connect and share knowledge to achieve contact centre excellence.
Benchmark your contact centre performance against key KPIs, based on data from 500 contact centre leaders.
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Our story, ambitions, work and more
We believe that with the combination of the right people and powerful technology we can make a difference. That’s why, everyday, we’re committed to improving the lives of those that interact through engagement platforms.
Our story so far
Our founders Ben Booth and Richard Coward worked together for over ten years at a contact centre solution reseller. They saw organisations become increasingly frustrated with providers that over-promised and under-delivered on features, support and resilience. Determined to enhance the employee and customer experience, MaxContact was formed.
Since then, the business has become one of the fastest growing contact centre specialists in the UK.
Our timeline
2001-2011
Our founders worked together
For ten years our founders sold, supported and built add-ons for third party on-premise contact center systems.
2011-2015
Frustration led to innovation
Knowing the solutions on the market, the lack of freedom and poor functionality led us to build our own solutions. Four years later, a lot of time, money, blood, sweat and tears, we launch MaxContact.
2016
First 1,000 agents
Largest install 120 Seats
30 Clients
1,100 Agents
15 Staff
2017
BSI ISO 27001
Largest install 250 Seats
45 Clients
2,300 Agents
25 Staff
2018
Omnichannel added
Largest install 350 Seats
75 Clients
3,200 Agents
35 Staff
2021
Investment and growth
Backed by PE firm
100+ Clients
65 Staff
5,000+ agents
2023
Further funding and development
Secured Natwest investment
130+ Clients
70 Staff
Howard Watson joins MaxContact as Sales Director, Richard Coward transitions to Enterprise and Strategic Partner Director
2024 and beyond
The sky's the limit!
With additional funding secured MaxContact can accelerate further development in AI technology and scale the UK-based team from 70 to over 100 by 2025
Our ambition
We’ve got big dreams, not only for our people and our organisation but for the industry. We know that if we focus on excellent service, creative solutions and ease of delivery we’ll be on the right path to transforming customer engagements and making good things happen.
Ben Booth, CEO MaxContact
Hear from our customers
Commercial insurance services provider, Compare My Insurance, were frustrated by their previous system which meant they weren’t dealing with customers efficiently and were missing out on opportunities. MaxContact’s solution has provided stability and reliability, boosting contact rates and efficiencies.
How we work
The way we work, together and with our clients.
Accountability
We own our actions. We take responsibility for ourselves and the resulting consequences. We work as a team to support each other and promote a positive, constructive, no-blame culture.
Trust
We rely on each other to be open and honest, and to raise issues promptly. We employ clear communication to empower ourselves and our colleagues. Our clients rely on us to deliver on promises, to exceed their expectations and to have their best interests in mind in all that we do.
Growth
Together we nurture a growth culture, developing both ourselves and our business. We embrace curiosity through new ways of working, technologies and continual learning to maintain our adaptable approach.
Quality
We take pride in the quality of our work and interactions. Quality demands innovation, as we continually strive to improve our offer, the experiences of our clients, and their service users. Improvements can always be made.
Innovation
Innovation, and the challenges that accompany it, are key to the success of our product, our business, our growth as a team and as individuals. Engaging an innovative mindset keeps us vigilant as we strive towards our goals.
The Evolving Contact Centre Landscape
In a difficult economy, successful contact centres will use insight, technology and agile management to solve problems without undermining performance or stifling growth. Our recent ‘state of the sector’ research found that leaders remain firmly focused on enhancing customer experience, despite cost and workforce challenges. But they also realise that operations have to be more efficient than ever, and that good customer experiences and more streamlined operations are not mutually exclusive.
What we've been up to
14 Sep, 2023
Howard Waston Joins MaxContact as Sales Director
Fuelling Growth and Opportunity: MaxContact’s New Sales Director, Howard Watson, and Enterprise & Strategic Partner Director, Richard Coward, Set the Course for Sales Success
23 Aug, 2023
MaxContact Secures Major Investment to Propel Growth
Elevating Customer Experiences: MaxContact’s New Funding Boosts AI-Technology Advancements for Enhanced Customer Interactions. Manchester-based customer engagement technology provider MaxContact announced it has secured funding to accelerate a new phase of innovation and growth. MaxContact, which private equity firm FPE Capital has backed since October 2020, has worked to secure additional investment to accelerate further development…
12 Jul, 2023
MaxContact featured as a top CCaaS vendor for 2023
We are thrilled to share that MaxContact, a leading provider of Contact Centre as a Service (CCaaS) solutions, has been recognised as one of the top CCaaS vendors for 2023 by CX Today. CX Today explains, “Today, customer experience is the most important battleground on which companies can compete. More than anything else, the experiences…
Meet the team
At MaxContact, our people are our priority. Whether we’re working together on a new development or running a 10k in a lobster suit for charity – teamwork is at the heart of everything we do.
Our leaders
Ben Booth
CEO
Richard Coward
Enterprise and Strategic Partner Director
Adam Prickett
CFO
Lars Dige Pedersen
Chairman of the Board
Dan Walker
Non-exec Director
Chris Kay
Non-exec Director
Kayleigh Tait
Head of Marketing
Howard Watson
Sales Director
Matthew Yates
VP of Engineering
Jamie MacSween
Operations Director
Ben Booth
CEO
Ben is the CEO and co-founder of MaxContact. With over 20 years’ experience helping businesses across multiple industries, his experience has helped him consult and guide businesses with their customer engagement strategies.
He co-founded MaxContact after becoming frustrated with existing solution providers who over-promised and under-delivered across features, support and resilience. And, since becoming CEO in 2015, he has led the creation of an innovative and market-leading product suite and have expanded the business to one of the top 50 fastest growing technology companies in the North.
Ben studied Engineering at Manchester University and as an ex-power weightlifter enjoys going to the gym.
LinkedIn – Ben Booth
Richard Coward
Enterprise and Strategic Partner Director
Richard is the Enterprise and Strategic Partner Director at MaxContact, recently transitioning from Sales Director. After studying Business at university, Richard has held multiple positions within the industry. From contact centre advisor to management positions within the RAC and Caudwell Communications. Over the past 15 years, he has been directly engaged with businesses large and small, advising them on the best solutions for their contact centres.
Richard helped found MaxContact and is now responsible for identifying partners who align with MaxContact’s mission and values, aiming to create relationships that enhance revenue streams and drive innovation.
Outside of work, Richard goes to the gym (every weekday morning – without fail!) and is an avid Manchester United season ticket holder.
LinkedIn – Richard Coward
Adam Prickett
CFO
Adam Prickett joined MaxContact as Chief Financial Officer in May 2024, bringing extensive experience in high-growth technology companies. As a commercially focused and hands-on CFO, Adam has a proven track record of driving business growth at the board level.
Most recently, Adam served as CFO and Board Member at AppLearn, a US private equity-backed SaaS company. His leadership was instrumental in AppLearn’s successful sale to Nexthink in January 2024, marking a significant milestone in the company’s growth journey.
When not immersed in financial strategy, you can find Adam coaching both his son’s football teams in the local Manchester U10’s and U7’s leagues.
LinkedIn – Adam Prickett
Lars Dige Pedersen
Chairman of the Board
Lars joined MaxContact as Chairman of the Board following FPE’s acquisition.
He is recognised and well-regarded global technology leader with proven success at building high-performance executive teams and leading sophisticated private equity or VC-owned technology organisations. Lars has worked for companies serving Transportation Administration Software, EdTech, Fintech, Wireless, Telecommunications, Offshore, Defence & Security, and Marine Research industry verticals.
LinkedIn – Lars Dige Pedersen
Dan Walker
Non-exec Director
Dan is a Partner and co-founder of FPE Capital, MaxContact’s private equity partner.
Having started his career in leveraged finance (Singer & Friedlander, RBS) providing acquisition funding to the UK mid-market private equity community, his desire to be part of the team delivering the upside, rather than just worrying about the downside, led him to jump the fence into private equity.
Over his career as a lending banker Dan led a large number of transactions across a broad range of B2B sectors. Dan is involved in all aspects of FPE’s activities, including the origination and completion of new investments and portfolio management.
Outside of work, Dan can be found watching or playing sports of all kinds, but golf, cricket and watching (winning) Welsh rugby are his passions.
Chris Kay
Non-exec Director
Chris is an Investment Director at FPE Capital, MaxContact’s private equity partner.
After spending five years advising technology entrepreneurs and UK private equity funds at PwC, Chris jumped at the chance to join FPE’s growing investment team. Chris was excited by the opportunity to partner with management teams with ambitious long term plans.
When not in the office, Chris enjoys spending time with friends and family. He retired from his (amateur!) rugby career in favour of the slightly safer hobbies of cycling and skiing, but remains a long suffering supporter of his hometown club, Sale Sharks.
Kayleigh Tait
Head of Marketing
Kayleigh joined the business as Head of Marketing in 2020. Focused on achieving remarkable growth and enhancing the brand through innovation, Kayleigh shapes MaxContact’s marketing strategies. Prior to MaxContact, Kayleigh gathered years of expertise leading successful marketing teams within various technology companies around Greater Manchester.
Outside of work, Kayleigh loves walking and going to see musicals (Hamilton being her favourite to date!)
LinkedIn – Kayleigh Tait
Howard Watson
Sales Director
Howard Watson joined the team as Sales Director in 2023. He brings nearly 30 years of sales experience, including over two decades in the UCaaS (Unified Communications as a Service) and CCaaS (Contact Centre as a Service) industries. During his career, Howard has successfully managed various sales functions, including direct sales, partner sales, and territories.
In his free time, Howard enjoys walking his two dogs and can be spotted fly fishing (if the weather permits!). He is also an avid Liverpool FC supporter.
LinkedIn – Howard Watson
Matthew Yates
VP of Engineering
Matt is the VP of Engineering at MaxContact and is responsible for Product Development and Operations. For the last 20 years Matt has worked for hi-tech companies including SurfControl, Autotrader, AppSense, LANdesk and Ivanti. He is passionate about building great engineering teams to deliver valuable solutions for customers, facilitated by a learning culture committed to continuous improvement. Matt is a family man who enjoys cycling, going to the gym, growing (very hot!) chilies and indulging his love of music as an avid old school vinyl record collector and occasional DJ.
Jamie MacSween
Operations Director
Jamie MacSween joined MaxContact as Operations Director in July 2024. He brings close to 25 years experience in technology companies, for the last decade in the software industry. During his career, Jamie has successfully led multiple businesses through growth and exits, including the sale of Logicalware to Puzzel. He has held management positions in companies ranging from £200k to 50m Euro ARR, demonstrating his expertise in scaling high-growth organisations. At MaxContact, Jamie will leverage his experience to optimise operations, enhance the customer journey and drive sustainable growth.
Outside of work, Jamie is kept busy with his family, but when time allows will be found on a golf course or a remote Scottish beach.
LinkedIn – Jamie MacSween
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